Gordon to be Honored with MMA Innovative Marketing Award

MgtMkt_PeterGordonCAPE GIRARDEAU, Mo., March 27, 2012 – Dr. Peter Gordon, director of the Center for International Business Programs and professor of marketing at Southeast Missouri State University, will be honored with the Marketing Management Association’s (MMA) Innovative Marketing Award for 2012 at the MMA Annual Conference March 29 at the Drake Hotel in Chicago.

The MMA board annually presents the award to one faculty member who has demonstrated innovation related to marketing. MMA is a multi-disciplinary business association.

“It is an incredible honor to be included with this group of distinguished marketing faculty members,” Gordon said.

Past recipients of the award, he said, represent a “’Who’s Who’ of marketing academics. These are probably the most globally recognized professorial names in the field of marketing.”

MMA board members and past officers, along with others, nominate individuals for the award.

“This is a significant honor for Dr. Peter Gordon, and it is a proud moment for Southeast Missouri State University to be associated with the other universities associated with this award,” said Dr. Gerald McDougall, dean of the Donald L. Harrison College of Business.

Marketing faculty receiving the award in the past 11 years have represented Michigan State University, Texas A&M, the University of Akron, the University of Arkansas, Kennesaw State University, the University of Arizona, University of California-Berkeley, the University of North Carolina-Chapel Hill, Emory University, Northwestern University and the University of New Mexico.

Gordon says he was honored with the award “for the innovative things I have done for the discipline.”

Gordon initiated the MMA’s Fall Marketing Educators Conference in 1996.

“This was one of the first forums where the focus on professors getting together was not on sharing research, but sharing teaching ideas and techniques and bringing practitioners to share current practices,” he said.

He was responsible, he said, for tapping locally based practitioners to speak at the conference, including Charles Drury of Drury Hotels; Don Welge of Gilster Mary Lee; Gregg Billmeyer, vice president of then Anheuser Busch and a Southeast alumnus; and Mark Lamping, former president of the St. Louis Cardinals.

“This (conference) linked local prominent executives with academics nationwide,” Gordon said. “I also brought in the then president of TWA and the chief economist of the Federal Reserve 8th District, among others. The focus of the conference was simply to enhance teaching by sharing techniques and exposing professors to the best practices of some of the most successful entrepreneurs and intrapreneurs.”

Gordon says he chaired the conference from 1996 to 1999 and again in 2007, 2009 and 2011.

He says his well-known innovative activities in organizing international student activities may have played a role in his receiving the award as well.

“Although many universities now offer a variety of international opportunities for students, back when I started developing these programs more than 20 years ago, it was truly innovative for a business school to be offering such programs. In fact, a large number of universities have modeled their programs after the ones I developed back in the 1980s.”

Gordon also is a Fellow of the Marketing Management Association, recognition of his past roles as president and several other organizational leadership activities. He was named a “Fellow” for his contributions to the organization, while the Innovative Marketing Award is for contributions to the entire discipline and is unrelated to his membership in the MMA.

“So this award is much more competitive and global in scope,” he said.

In addition, Gordon is a founder of the North American Management Society. NAMS is affiliated with MBAA International, a multi-disciplinary business association like MMA.