CAPE GIRARDEAU, Mo., April 15, 2009 — KRCU at Southeast Missouri State University will plant 200 trees this week as a part of their Spring Membership Campaign. Trees will be planted in communities across their listening area with a majority planted in the Sikeston, Bernie and Cape Girardeau, Mo., communities.
Each spring and fall, KRCU conducts a membership campaign to encourage gifts to the station, which relies on listener contributions for 36 percent of its budget. In an effort to increase giving this spring, KRCU partnered with the Missouri Department of Conservation to offer a tree as a thank you for gifts at a certain level. The result was success.
Amanda Lincoln, KRCU associate director of development, says, “The response to this campaign has been inspiring. Public Radio listeners really care about their environment and community. This campaign provided an opportunity for our members to do two great things at once — support public radio, while also doing something good for our environment.”
Listeners were given a choice to plant the trees themselves or let KRCU staff and volunteers do the planting. KRCU General Manager Dan Woods says, “Most chose to put us to work – which we’re looking forward to. We feel it is important for the station to give back to the communities that rely on us and who support us. It is our pleasure to plant these trees. We feel it is particularly important to replace trees in the communities that recently suffered such a loss of trees during the ice storm.”
Bald Cypress is the chosen tree to plant. Candice Davis, Missouri Department of Conservation media specialist, says “The staff at KRCU is very conservation minded, and we were thrilled that they wanted to use their fund drive to help improve the local environment.”
Davis noted that Bald Cypress trees are native to Southeast Missouri and benefit the wildlife by providing food and cover.
“This was a natural partnership,” she said.
On Wednesday, April 15, KRCU will be at the Cape Girardeau Nature Center passing out trees to those who choose to do the plantings. The station will be conducting a live remote and encourage everyone to stop in and say hello.
Then on Friday and Saturday, April 17-18, the remainder of the trees will be planted in Bernie, Cape Girardeau and Sikeston, Mo. In Sikestion, students members of Sikeston High School’s Teens Against Pollution will be assisting with planting some of the trees on the high school grounds.
For more information about how to support KRCU or to help with planting, contact Lincoln at (573) 651-5070.
As the area’s source for diverse musical programming and award winning NPR news, KRCU at Southeast Missouri State University strives to continuously excel in providing the highest quality public radio programming to Southeast Missouri and Southern Illinois. Nearly 1.9 million people within the listening area have the opportunity to tune in to KRCU 90.9 FM which is a 6,500 watt station located in Cape Girardeau and KSEF 88.9 FM, a 9,500 watt repeater station located in Farmington. The station broadcasts 24 hours a day from the campus of Southeast Missouri State University. More information is available at http://www.krcu.org/.