KRCU’s Spring Membership Drive to Take a Different Approach

Photo of the broadcasting microphone at KRCU Radio.

KRCU Public Radio begins its Spring Membership Drive April 7.

CAPE GIRARDEAU, April 5, 2010 — KRCU Public Radio will officially kick off the Spring Membership Drive on Wednesday, April 7, with a fund-raising breakfast beginning at 7 a.m. in Barbara Hope Kem Statuary Hall at the Wehking Alumni Center on the campus of Southeast Missouri State University.

2010 marks KRCU’s 20th anniversary as an NPR affiliate, and the station is celebrating with a special kick-off that will usher in “Membership Month.” KRCU has invited all of its listeners to attend and enjoy a complimentary breakfast, hear a 20-year review of major accomplishments in the life of the station and make their spring membership gift.

“This is the first time we’ve ever had a fund-raising breakfast to kick off a fund drive,” said KRCU General Manager Dan Woods. “One of the things we know from research is that listeners don’t love fund drives — when we take time out of their favorite programs to ask for their support. This year, we’re going to work to minimize on-air pitching and still raise the funds we need to keep our great lineup of programs on the air.”

Woods also noted that KRCU will only be “pitching” or asking for donations on-air for four days — cutting the drive in half. Listeners will have opportunities to call in and pledge with days focused on specific programming. For example, Tuesday, April 13 will be a “classical” pledge day, when the staff and volunteers will ask for pledges during KRCU’s classical music programs. April 17 will be “Saturday” pledge day; “news” pledge day will be April 22 and the last chance to pledge will be April 28 during NPR’s “Morning Edition.”

Listeners can call in to pledge their support to the station or give securely online at the station’s Web site, www.krcu.org. This spring, the station is offering several “thank you” gifts for supporters that include a 20th anniversary T-shirt in a variety of colors and a KRCU stainless steel travel mug.

KRCU relies on listener financial support to cover the cost of programming. Member support and underwriting make up over 30 percent of the budget. Southeast Missouri State University and the Corporation for Public Broadcasting are the other two largest supporters of the station.

During the drive, listeners may make pledges by calling (573) 651-5070 in the Cape Girardeau area, or toll-free at (888) 651-5070.

As the area’s source for diverse musical programming and award winning NPR news, KRCU strives to continuously excel in providing the highest quality public radio programming to Southeast Missouri and Southern Illinois. Nearly 1.9 million people within the listening area have the opportunity to tune in to KRCU 90.9 FM which is a 6,500 watt station located in Cape Girardeau and KSEF 88.9 FM, a 9,500 watt repeater station located in Farmington. The station broadcasts 24 hours a day from the campus of Southeast Missouri State University. More information is available at http://www.krcu.org/.