CAPE GIRARDEAU, Mo., June 24, 2005ᾰDr. Karie Hollerbach, assistant professor in the Department of Communication at Southeast Missouri State University, was selected to participate this summer in the 2005 Visiting Professor Program (VPP) through the Advertising Educational Foundation (AEF).
The VPP is a highly competitive, nationwide program for professors of advertising, marketing, communications and the liberal arts. Professors chosen for the VPP spend an intensive two-week fellowship with the top advertising agencies in New York, Chicago and San Francisco.
The VPP provides a forum for the exchange of ideas between industry and academia by exposing professors to the daily life of an agency. The fellowship concludes with a presentation to the agency staff about a topic of interest and research.
Hollerbach was one of 16 professors from across the nation chosen for the program and will be spending the two-week fellowship with DDB Chicago, which holds accounts for companies such as McDonalds, JC Penney, The Home Depot, Dell, Budweiser and Office Max.
To apply for the program, Hollerbach submitted a vita, along with a letter of recommendation from the department chair, a list of advertising and mass communication courses she teaches at Southeast and a personal statement discussing what she wished to accomplish as a participant in the program.
Hollerbach will be working with the McDonalds account team from July 25 through Aug. 5, participating in the research, account planning, media planning, copy writing, design and production of advertisements for the corporation. In addition, Hollerbach will give a presentation to DDB Chicago employees on developing a better understanding of the relationship with today’s multicultural audiences.
“Being selected to participate in this highly competitive, national fellowship program is an honor that I am proud to share with my department at Southeast,” Hollerbach said. “It recognizes the levels of both quality teaching and research that we as faculty strive for on this campus.”
Hollerbach began her career at Southeast in 1995 and became a full-time faculty member in 2000. She received both her undergraduate and graduate degrees from Southeast, and attained her doctorate from Southern Illinois University-Carbondale in 2004. Hollerbach holds 10 years of professional industry experience in advertising with Southwestern Bell and CenterMark Properties.
“I tell my students repeatedly that advertising is a contact sport, and to understand it and be proficient, you have to practice it,” Hollerbach said. “This fellowship with DDB gives me the chance to, once again, practice the art and craft of advertising that can only benefit my students’ experiences in my classroom.”