Southeast Marketing Professor Earns Awards, Advances to Final Competition

CAPE GIRARDEAU, Mo.,

Feb. 18, 2005 – Dr. John Cherry, associate professor of marketing at Southeast Missouri State University, has been selected as one of the top three winners of the 2005 Hormel Meritorious Teaching Award.

Cherry also has earned the Teaching Excellence Award in the same competition. As one of the top three winners of the Hormel Meritorious Teaching Award, Cherry will participate in a final competition for Hormel’s Master Teaching Award on March 16 in Chicago at the Marketing Management Association national conference.

The Marketing Management Association’s (MMA) Teaching Awards Competition is designed to recognize marketing faculty members who demonstrate teaching excellenceDr. Gerald McDougall, dean of Southeast’s Donald L. Harrison College of Business, nominated Cherry for the award.

Those nominated were asked to submit an application, including a list of courses they have taught and a summary outlining their teaching excellence.  The application also included a summary of a single successful teaching activity, practice, innovation or strategy employed.  The top three finalists for the 2005 Hormel Master Marketing Teacher will make presentations of their submitted teaching activities at the final competition.

Cherry based his application on his work with the theme “Explorations in E-Commerce and Technological Innovations.”  His work focused on measuring attitudes with an online questionnaire in which students offered their thoughts about specific topics as part of an in-class interactive exercise. Students’ statements were compiled into an attitude survey and posted to the Web, where students were asked to complete the questionnaire.  Using the data collected, Cherry explained how underlying dimensions of an attitude could be identified.

 “I was extremely gratified, even thrilled, to be recognized this way,” he said, about winning the award.

The Marketing Management Association (MMA) is an international association dedicated to developing more effective marketing educators and scholars.  Founded in 1977 as an educator group affiliated with the Midwest Business Administration Association, MMA provides programming and opportunities for career success in marketing higher education.  The organization seeks to provide educators with an environment that enhances scholarship, teaching and the practice of marketing through acquisition and dissemination of ideas and knowledge.

For more information about the Marketing Management Association, visit http://www.mmaglobal.org/.