Southeast Mass Communication Students Win Gold, Silver and Bronze Addy Awards

CAPE GIRARDEAU, Mo.,

March 9, 2006 – The award-winning talents of Southeast Missouri State University’s mass communication, advertising and radio students were recently demonstrated at two regional advertising competitions. The ADDY Awards, a three-tier national competition, is conducted annually by the American Advertising Federation (AAF). The competition is the advertising industry’s largest competition for creative excellence.

Students in the University’s spring and fall 2005 Advertising Campaigns classes won Silver and Bronze ADDY awards, respectively, at the local Tri-State Advertising and Marketing Professionals annual awards competition on Feb. 24 in Cape Girardeau, Mo. The Tri-State Advertising and Marketing Professionals, a member association of the American Advertising Federation, covers the Southeast Missouri, Southern Illinois and Western Kentucky region.

Dr. Donald Jung, assistant professor of mass communication at Southeast, teaches the course.

“The ADDY awards serve a number of useful purposes,” Jung said. “They legitimate to students that real projects require real solutions, and they provide students with relevant professional awards they can use on their resumes and to support their job search after graduation. They also provide validation by the professional organization associated with advertising that the University is successfully preparing students for careers in communication.”

Both groups won in the student campaign-mixed media category. The spring semester students won the Silver ADDY for their class project titled “Ford Groves’ Owners Manual, Guide to Your New Ford Groves” campaign, while the fall semester students won the Bronze ADDY for their “Southeast Public Radio: A Sound Investment” campaign.

“The students work with these real-life clients throughout the semester, producing entire advertising campaigns for them” Jung said. “The clients are looking for useful, practical suggestions and information from the campaigns.

“The projects give the students nice portfolio material, and to be recognized with an ADDY award strengthens that material,” Jung added. “This is the type of thing that will give students an edge when they’re looking for a job.”

Additionally, students in Southeast’s fall 2005 Audio Production and Performance course recently won the only Student Gold ADDY award for radio in the Gainesville Advertising Federation competition in Gainesville, Fla.

Southeast students work in collaboration with students of former Southeast professor, Linda Correll, who is now at the University of Florida, according to Dr. Bruce Mims. Mims, a professor of mass communication, teaches the audio production course at Southeast.

“Students in my course produce a radio commercial for a script written by Linda’s students,” Mims explained.

The commercial, titled “Cambridge Chauffeured Punts,” features a lovelorn young man who crashes his boat into a bridge as he is trying to impress his date, setting up the sell for the chauffeured boat attraction on Cambridge, England’s River Cam.

“The project is so much fun for us; it’s like producing a mini audio movie,” Mims said. “It challenges the students’ creative capacities by taking the idea of the message to a higher level of conceptualization and demonstrating the power of radio to suggest visualization. The students earned a lot of hands-on experience as they conducted auditions to cast talent, coordinated music and sound effects, and conducted editing for the commercial,” he said.

Students who were recognized with the Student Gold ADDY award in the Gainesville Advertising Federation competition were:

• Heather Valle, a senior mass communication major, radio option, from De Soto, Mo. Valle also is the student manager for KDMC, Southeast’s student radio station. • John Moore, a senior mass communication major, radio option, from Bloomfield, Mo. Moore also is the student program director for KDMC, Southeast’s student radio station.

Recent graduates who were recognized with the Student Silver ADDY award in the Tri-State Advertising and Marketing Professionals competition were:

• Meagan Reynolds, a fall 2005 graduate of Southeast, who majored in mass communication with an advertising option, from Cape Girardeau. Reynolds served as the account manager for the project.  • Amy Benker, a summer 2005 graduate of Southeast, who majored in mass communication with an advertising option, from Collinsville, Ill. • Kiley Bergbower, a spring 2005 graduate of Southeast, who majored in mass communication with an advertising option, from Ellisville, Mo.  • Colleen Burke, a spring 2005 graduate of Southeast, who majored in mass communication with an advertising option, from Wright City, Mo. • Kelly Clark, a spring 2005 graduate of Southeast, who majored in mass communication with an advertising option, from St. Charles, Mo. • Gina Colaneri, a summer 2005 graduate of Southeast, who majored in mass communication with an advertising option, from Manchester, Mo. • Maggie Kollmeyer, a summer 2005 graduate of Southeast, who majored in mass communication with an advertising option, from Farmington, Mo. • Melissa Marr, a fall 2005 graduate of Southeast, who majored in mass communication with an advertising option, from Arnold, Mo. • Tim Middleton, a spring 2005 graduate of Southeast, who majored in mass communication with an advertising option, from Farmington, Mo. • Brianna Ream, a summer 2005 graduate of Southeast, who majored in mass communication with an advertising option, from Overland Park, Kan. • Lisa Cox, a spring 2005 graduate of Southeast, who majored in mass communication major with advertising option, from New Madrid, Mo. • Lisa Vandagriff, a summer 2005 graduate of Southeast, who majored in mass communication with an advertising option, from Marble Hill, Mo. • Tiffany White of St. Louis, a former Southeast student.

Students who were recognized with the Student Bronze ADDY award in the Tri-State Advertising and Marketing Professionals competition were:

• Emily Wilson, a senior mass communication major, advertising option, from Carlyle, Ill. Wilson served as an account manager for the project. • Sheila Fitch, a senior mass communication major, advertising option, from Fulton, Mo. Fitch served as an account manager for the project.  • Stefanie Tatum, a senior mass communication major, advertising option, from Scott City, Mo. Tatum served as an account planner for the project.

• Lindsay Walker, a senior mass communication major, advertising option, from Poplar Bluff, Mo. Walker served as an account planner for the project.  • Colleen Clark, a senior mass communication major, advertising option, from High Ridge, Mo. Clark served on the creative team for the project.  • Ilene Davis, a senior mass communication major, advertising option, from Cape Girardeau, Mo. Davis served on the creative team for the project.  • Carl Straumann, a senior mass communication major, advertising option, from Wildwood, Mo. Straumann served on the creative team for the project.  • Kevin Mueckl, a senior mass communication major, advertising option, from St. Louis, Mo. Mueckl served on the media team for the project.  • Jessica Stoops, a fall 2005 graduate of Southeast, who majored in mass communication with an advertising option, from Jackson, Mo. Stoops served on the media team for the project. • Tim Curran, a senior mass communication major, advertising option, from Maryland Heights, Mo. Curran served on the research team for the project. • Adam Dockery, a senior mass communication major, advertising option, from St. Louis, Mo. Dockery served on the research team for the project. • Mark Westermayer, a senior mass communication major, advertising option, from Imperial, Mo. Westermayer served on the research team for the project.

Southeast mass communication program alumni Brianna Ream and Amanda Richardet also received ADDY credit at the Tri-State Advertising and Marketing Professionals competition. Ream was recognized for her work with The Wright Group in Perryville, Mo., and Richardet was recognized for her work with Red Letter Communication in Cape Girardeau.