Southeast Mass Communication Students Win Gold, Silver, Bronze ADDY Awards

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The local tier of the ADDY Awards competition is hosted by the Tri-State Advertising and Marketing Professionals, a member association of the American Advertising Federation.

CAPE GIRARDEAU, Mo.,

March 1, 2007 – The award-winning talents of Southeast Missouri State University’s mass communication advertising students were again recently demonstrated at a regional advertising competition.

Students in the University’s spring and fall 2006 Advertising Campaigns classes won Gold and Bronze ADDY awards, respectively, at the local Tri-State Advertising and Marketing Professionals annual awards competition Feb. 23 in Cape Girardeau. The Tri-State Advertising and Marketing Professionals, a member association of the American Advertising Federation, covers the southeast Missouri, southern Illinois and western Kentucky region.

The ADDY Awards, a three-tier national competition, is conducted annually by the American Advertising Federation (AAF). The competition is the advertising industry’s largest competition for creative excellence.

Dr. Donald Jung, assistant professor of mass communication at Southeast, teaches the course.

“How exciting for our students.  The ADDY awards serve a number of useful purposes,” Jung said. “They legitimize to students that real projects require real solutions, and they provide students with relevant professional awards they can use on their resumes and to support their job search after graduation. They also provide validation by the professional organization associated with advertising that the University is successfully preparing students for careers in communication.”

Both groups won in the student campaign-mixed media category. The spring semester students won the Gold ADDY for their class project titled “S.H.O.W. Mobile Media Guide: Total Health & Wellness” campaign done for Southeast Missouri State University, College of Health and Human Services, while the fall semester students won the Bronze ADDY for their “El Durango Siesta Campaign” done for El Durango Restaurant.  

“The students work with these real-life clients throughout the semester, producing entire advertising campaigns for them,” Jung said. “The clients are looking for useful, practical suggestions and information from the campaigns.

“The projects give the students nice portfolio material, and to be recognized with an ADDY award strengthens that material,” Jung added. “This is the type of thing that will give students an edge when they’re looking for a job.”

Students who were recognized with the Student Gold ADDY award in the Tri-State Advertising and Marketing Professionals competition were: Jessie Sondag, Teri Rosborg, Allen Rhodes, Elaine Rohde, Jennifer VanGennip, Heather Taylor, Lauren Naeger, Ben Alvarado, Mike Cuella, Rachel Williams, Andrew Reheisse, Ricky Rozycki, Bill Nix and Kyra Joiner.

Students who were recognized with the Student Bronze ADDY award in the Tri-State Advertising and Marketing Professionals competition were: Rachel Flieg, Kelly Wilson, Aimee Reinhardt, Jessica O’Rourke, Amy Stallings, Greg Soutiea, Stacy Schroeppel, Faye Maloy and Renee Ellison.