CAPE GIRARDEAU, Mo., July 15, 2005ᾰSoutheast Missouri State University senior Shnithia (Pepper) Newton of Cape Girardeau, Mo., is the only student, and one of just 25 recipients in the nation, selected recently for the “FastStart To Radio Sales Success Minority Scholarship” program.
The scholarship is sponsored by the Radio Advertising Bureau (RAB) and Broadcast Music Inc. (BMI) and provides full tuition for 25 minority broadcasters to attend the RAB’s Radio Training Academy in Dallas, Texas.
Newton works as director of Underwriting Development for Southeast’s campus radio station, KDMC, Rage 103.7. Dr. Bruce Mims is the radio advisor for the campus station and works daily with her.
“She [Newton] is so deserving of this scholarship,” Mims said. “She’s really one of the shining stars in our department.”
Newton is currently interning this summer in Chicago for three ClearChannel radio stations, V103-FM, WGRB-AM and WGCI-FM. She interns in the sales department for WGCI, the number one Arbitron-rated radio station in Chicago.
“In the sales department, I’m responsible for assisting the account executives with anything they need help with,” said Newton. “In addition to sales, I have also worked with various promotional events, such as the Taste of Chicago.”
Newton’s 180-hour internship will conclude in September. She then plans to attend the Dallas Training Academy in the fall.
Newton, originally from Chicago, Ill., is a communications major at Southeast, with an emphasis in radio. She plans to graduate from Southeast in December, and then pursue graduate studies in communication.
The FastStart program addresses the need for diversity within the workforce and consistent sales training and growth in radio advertising revenue. Scholarships are awarded based on ethnicity of the applicant, overall need, the applicant’s enthusiasm towards a career in radio sales and recommendations from a professional associate.
Candidates are chosen by a selection committee comprised of 21 industry professionals with an interest in enhancing the ethnic and cultural diversity of radio. Newton submitted an application, personal essay, resume and letter of recommendation to be considered for the scholarship. She was the only college student chosen for the scholarship.