Students Honored with ADDY Awards

by News Bureau on Friday, Mar. 02, 2012

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CAPE GIRARDEAU, Mo., March 2, 2012 – Southeast Missouri State University students received ADDY awards honoring creative excellence in advertising at the annual ADDY Awards banquet Feb. 24.

Gold, silver and bronze ADDY awards were presented to area advertising companies. The American Advertising Federation (AAF) conducts the Tri-State Advertising and Marketing Professionals annual awards competition. The Tri-State Advertising and Marketing Professionals covers Southeast Missouri, Southern Illinois and Western Kentucky. Gold medal winners will compete in the AAF’s District 9 in March in Cape Girardeau. District 9 includes Missouri, Iowa, Nebraska and Kansas. Winners at this level will compete on the national level. The competition is the advertising industry’s largest competition for creative intelligence.

One Southeast student, Angela Hayden of Villa Ridge, Mo., independently submitted her work. She is enrolled in Mass Media and Communications. Hayden submitted “Red Svn Branding,” “Character,” “Southeast Arrow Mobile Application” and “Grunge & Glamor.” She won one gold ADDY for “Red Svn Branding” and three silver ADDY’s for “Character,” “Southeast Arrow Mobile Application” and “Grunge & Glamor.”

Students in Southeast’s fall 2011 AR417 Typography II and MK343 Advertising and Promotion classes won a gold ADDY Award and “Best of Show” in the Student ADDY category. The classes submitted “Around Town Brochure 1”. Students who worked on the brochure were: Kate Burke of Glen Ellyn, Ill.; Heather Davis of St. Louis, Mo.; Zack Tucker of Rolla, Mo.; Lauren Campbell of Union, Mo.; Joel Krause of Knob Noster, Mo.; Jason Loepker of New Haven, Mo.; Derek Miller of Columbia, Ill.; Clint Obermann of Scott City, Mo.; and Samantha Powers of Cape Girardeau.

Louise Bodenheimer, professor of art, and Sandipan Sen, assistant professor of marketing, served as instructors. Students included elements of logo redesign, brochure development, calendar design, newspaper inserts, radio spots and websites into the brochure.

“This was a significant development since it is the first time that art students have collaborated with marketing students at Southeast,” Sen said. “The outcome of the ‘Around Town’ campaign was greatly appreciated by the clients.”

Bodenheimer said, “Students developed additional real-world experiences in how to work independently as a team and then professionally presented their projects to members of the Around Town gallery group from the Cape Girardeau community for feedback.”

The spring 2011 GM320 Graphic User Interface Design and MK343 Advertising and Promotion classes submitted “Historic Glenn House Web 2” and won a bronze ADDY. Students who worked on this project were: Alyssa Jaegers, of St. Louis, Mo.; Collin Smith of Pinckneyville, Ill.; Steffani Bolhofner of Cedar Hill, Mo.; Eric Keller of St. Louis, Mo.; Matthew Moehlenkamp of Florissant, Mo.; John Schmelzer of Washington, Mo.; Cynthia Schneider of St. Louis, Mo.; Aya Takami of Hamamatsu City, Japan; and Sarah Young of Perryville, Mo. Peter Chanthanakone, assistant professor of industrial and engineering technology, and Sen served as instructors. The students made the working website and are working to let the Glenn House use the website.

“An experience like this allows students to see if they want to pursue a job in this area,” Chanthanakone said. “It also shows how their work compares to the industry.”

Students in Southeast’s fall 2011 HD Video for Multimedia class participated in the ADDY Awards and won a silver ADDY. The students, who had never used video for a class project before preparing for the ADDY’s, submitted “Pitbull Music Video.” Students who worked on the music video were: Landon Hill of Benton, Mo.; Brett Crow of Cape Girardeau, Mo.; and Desmond Bryant of Florissant, Mo. Chanthanakone instructed this project. The music video can be viewed on YouTube at http://www.youtube.com/watch?v=skGDDMJVm1s&feature=related.

The fall 2011 MK343 Advertising and Promotion class submitted “Mazda 5 Commercial” and won a bronze ADDY. Students who helped create this commercial were: Anthony Cervantes of Cape Girardeau, Mo.; Daniel Deeken of Florissant, Mo.; Joshua Inman of Bonne Terre, Mo.; Tiffany Mead of Cape Girardeau, Mo.; Bradley Packer of Arnold, Mo.; Joshua Shields of Vandalia, Ill.; and Ryan Welch of Cape Girardeau, Mo. Sen served as instructor.

The Mazda 5 campaign originated in an inter-student group competition, “Are you smarter than the Advertiser?” for the course, MK343.

“In this competition, each group chose an ad which they thought was not very good, and then made a new ad for the same brand and product but using a different concept/ storyline,” Sen said. “Mazda 5 is a minivan which historically is branded as a ‘soccer-mom’ vehicle. The winning group repositioned Mazda 5 through their ad.”

The Mazda ad can be viewed online at http://www.youtube.com/watch?v=jITfWIWPYd0&feature=related.