Department of Mass Media Rolling Out ‘Pro on the Go’ in Fall 2017


2016-LA-MassMedia-TVFilm-MP0725-001_720x480_72_RGBSoutheast Missouri State University’s Department of Mass Media will launch a new “Pro on the Go” device initiative at the start of the fall 2017 semester in which mass media students will lease or purchase a MacBook Pro laptop computer for use in the classroom.

The program is expected to personalize the learning experience for Southeast mass media students, helping them to engage and collaborate while developing their 21st century media storytelling skills

Students in the department who are taking 300-level or above classes will be required to have a MacBook Pro. The University will offer a leasing program, but students also will have the option to purchase one on their own. The MacBook Pro is the only device that meets the department’s requirements and was chosen because of its capacity to handle photo, audio and video files for multimedia projects. Specifications for memory and storage capabilities will be posted on the department’s website over the coming months as it becomes available, at

Chair of the Department of Mass Media Dr. Karie Hollerbach said the department is announcing the new program a year in advance to give students the maximum amount of time to plan for the purchase or lease of their required device.

“Having faculty and students utilize the same device for teaching and learning is going to allow us to do things inside and outside of the classroom that we never could have done before,” she said.

2016-LA-MassMedia-TVFilm-MP0725-002_720x480_72_RGBHardware and software exclusive to the MacBook Pro will be used during class meetings as well as outside of class to complete assignments.

Faculty will be using the MacBook Pro in the classroom in conjunction with the students to initiate teaching and learning that is interactive and on target with what is happening in today’s media industry.  Faculty began training with Southeast’s Office of Instructional Technology this summer on their MacBook Pro devices and will continue specialized multimedia training throughout the 2016-2017 school year with professionals from Apple’s Higher Education division.

During the spring 2017 semester, the Grauel Language Arts Building, where mass media faculty offices are located and coursework is taught, will undergo major renovation. The department’s new learning spaces will be designed for faculty and students to use their MacBook Pro in the reimagined classrooms when they return to the building in fall 2017.

Discussion of incorporating a common device within the department began during fall 2014.  Mass media majors choose to specialize in one of four focus areas: advertising, public relations, multimedia journalism and TV/film. The MacBook Pro is able to provide storytelling technology for students in each area.

Southeast has nearly 400 mass communication students.  The department is one of just 119 programs in the nation accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).