Mass Communication Students Excel in Local Tri-State AMP ADDY Competition



March 4, 2008 – The award-winning talents of Southeast Missouri State University’s mass communication advertising, public relations and radio students were recently demonstrated at a regional advertising competition.

Students in the Department of Communication won two Student Gold ADDYs, one Silver ADDY and two Bronze ADDYs at the Tri-State Advertising and Marketing Professionals 13th annual ADDY awards competition Feb. 22 in Cape Girardeau, Mo.  Southeast mass communication students also walked away with the sole Student Best of Show ADDY.

The ADDY Awards, a three-tier national competition, is conducted annually by the American Advertising Federation (AAF).  The competition is the advertising industry’s largest competition for creative excellence.  The Tri-State Advertising and Marketing Professionals, a member association of the American Advertising Federation, covers the southeast Missouri, southern Illinois and western Kentucky region. 

Gold ADDY Award winners are forwarded on to the District Level Student ADDY competition to be held April 19 in Omaha, Neb.

In the Mixed Media Advertising Campaigns category, students in both the University’s spring and fall 2007 Advertising Campaigns classes won Gold ADDY awards.  And advertising and public relations students working on an Independent Studies project took home a Silver ADDY.  Most importantly, the students in the fall 2007 Advertising Campaign class took home the only Student Best of Show ADDY Award.

Specifically, the spring 2007 semester Advertising Campaign students won a Gold ADDY for their “Habitat for Humanity Cape Girardeau Area ReStore” campaign.  Carrie Norrenberns, a Southeast alumna of Mascoutah, Ill., and Joseph Keys of Chaffee, Mo., served as account mangers; Tanisha Wallace of Charleston, Mo., Louis Scott of St. Louis, Jessie Dobbs of Fenton, Mo., account planners; Todd Gilbert of Webster Groves, Mo., Dan Presson of Columbia, Ill., Jason Riley of Arnold, Mo., creative team; Ashley Bradley of Franklin, Tenn., Megan Whites of Rolla, Mo., Tiffany Williams of St. Louis, media team; Mai Tomeda of Japan, Brandon Kerns,  a Southeast alumnus from Florissant, Mo., Valencia Jones of St. Louis, research team; and Dr. Donald Jung, faculty advisor.

The fall semester Advertising Campaign students won the Gold ADDY and Student Best of Show ADDY for their “Mississippi River Hills Association” campaign. Recipients of the award were Kelly Willis, Varonnica Murphy, account managers; Mat Jennings of Hillsboro, Mo., Rachel Palisch of Scott City, Mo., Kimberly Roy of St. Louis, Chris Goetter of Belleville, Ill., Brandy Brooks of DeSoto, Mo., Nick Burch of Farmington, Mo., creative team; Martha Zimmer of Patton, Mo., Amber Shuh of Grover, Mo., Carlisha Francis of St. Louis, Doug Sicking of Ballwin, Mo., media team; Robert McCollum of St. Louis, Zack Long of Carlyle, Ill., research team; and Dr. Donald Jung, faculty advisor.

Advertising and public relations students working on an Independent Studies project took home a Silver ADDY for their Southeast Missouri State University “You Owe It To Yourself” student financial literacy campaign.  Recipients of the award were Christa Schmidt of St. Louis, research director; Toni Eftink of Marble Hill, Mo., creative director; Megan Brandt of Waterloo, Ill, and Scott Crean of Belleville, Ill., public relations; and Dr. Karie Hollerbach and Instructor Doug McDermott, faculty advisors.

In the Radio category, students in Southeast’s fall 2007 Audio Production and Performance course won two Bronze ADDYs.  Southeast students worked in collaboration with students of former Southeast professor, Linda Correll, who is now at Southern Illinois University. 

The first Bronze ADDY in the Radio category went to Southeast radio students for their “Big Brother/Twinkle, Twinkle” public service announcement.  Recipients were Miles Smith of Jennings, Mo., Ryan Wedemeier of St. Peters, Mo., and Kia White of Joliet, Ill., production.  The second Bronze ADDY in the Radio category went to Southeast radio students for their “Life South/Dracula” public service announcement.  Winners were Michael Olds of Imperial, Mo., Asif Shah of Anderson, Ohio, and Benjamin Theiss of Frohna, Mo., production.  Dr. Bruce Mims served as faculty advisor to both projects.

This year, there were more than 60 student entries in 10 categories from college and university students in the Tri-State AMP coverage area. Nineteen student ADDYs were awarded:  three Gold, six Silver and 10 Bronze, in addition to the Student Best of Show ADDY award.