CAPE GIRARDEAU, Missouri, Dec. 19, 2014 – The Southeast Missouri State University Board of Regents today heard a strategy and creative development presentation from Ologie, a branding firm from Columbus, Ohio, hired to assist with the University branding project.
Ologie, hired in late Spring 2014, has conducted multiple focus groups among a wide variety of Southeast students, staff, faculty, alumni, community members and leaders, as well as prospective students in the St. Louis region.
The project goals include development of a new messaging strategy, along with a new institutional logo and creative concepts to be used and further developed in comprehensive marketing efforts by the University Communications and Marketing department.
“Southeast is truly an incredible institution, and has so much to offer students. Ologie has helped us identify its unique attributes and has created strategies for us to communicate them to a variety of target audiences in a compelling, unified way,” said Jeff Harmon, executive director of University Communications and Marketing.
Kenneth W. Dobbins, president of Southeast, commented further on the messaging strategy, saying, “We need to be able to communicate the Southeast story more clearly and consistently to ensure we attract the students best suited for the Southeast experience. Ologie’s efforts have been very insightful thus far.”
The board heard preliminary internal messaging concepts and saw examples of how the concepts could be articulated to external audiences.
“I was pleased with the contextual and visual elements presented today. I can see them resonating with all audiences, especially prospective students,” said Doyle Privett, president of the Board of Regents.
The board also viewed and discussed a variety of preliminary institutional logo options. The logo options presented included a simpler, more modern version of the iconic copper dome, and incorporated more modern and different fonts. The current logo has not been modified since the 1980s.
The project is estimated to be completed with final recommendations in late February 2015. Internal and external roll-out plans are currently being developed.