Elizabeth Shelton has been named director of strategic communication and marketing for Southeast Missouri State University.
CAPE GIRARDEAU, Mo., June 25, 2007ᾰ Elizabeth Shelton has been named director of strategic communication and marketing for Southeast Missouri State University.
Shelton, a Cape Girardeau native and former Southeast student, was selected from a nationwide search to fill the newly created position.
“The University leadership realized that with growth comes growing pains, and we needed to integrate the marketing efforts occurring as a result of our new offerings,” explains Southeast President Kenneth W. Dobbins.
“We are fortunate to have Elizabeth spearhead a committee of very talented administrators and faculty members focused on clarifying and repositioning the University’s brand image,” Dobbins said. “That doesn’t mean we’re changing who we are, because there is no need for that; we have an outstanding university. But we may make changes as to how we tell people who we are.”
Shelton said one of her first tasks will be to plan and conduct research within the region and among key stakeholders “to be sure we are clearly and consistently communicating the strengths that distinguish Southeast Missouri State University from other institutions.”
Shelton returns to Cape Girardeau after living in Atlanta, Los Angeles and Memphis, where she earned a bachelor of arts degree from the University of Memphis. Her career in marketing communication encompasses corporate marketing with Knology Holdings (a broadband provider headquartered in Georgia) and Viacom’s Showtime Networks, creative positions with advertising and public relations agencies that include Fleishman-Hillard International Communications, and serving as a marketing consultant and independent contractor with worldwide companies that include Internet Security Systems, Coca Cola Enterprises and Hiram Walker International Liqueurs, Inc.
“I am delighted to have come ‘full circle’ and be back in Cape, promoting what is truly an exceptional institution,” Shelton stated. “I’ve been reviewing internal data from various sources and having one-on-one meetings with colleagues from all areas. The more I learn, the more I am in awe of what a jewel we have right here in our own backyard. We have so many wonderful stories to tell. The problem is not, ’What do we want to say?’ Rather it’s ‘What do we want to say first?’”