Southeast Business Professor Returns from Aichi University in Japan


HeischmidtCAPE GIRARDEAU, Mo., Nov. 7, 2014 – Dr. Kenneth Heischmidt, director of graduate business programs and professor of marketing in the Donald L. Harrison College of Business at Southeast Missouri State University, has recently returned from Aichi University in Japan after serving as a visiting professor from Oct. 17 to Nov. 1.

“The realization and appreciation of the cultural commonalities and differences between the United States and Japan was very impactful,” Heischmidt said.

Heischmidt taught comparative culture differences between the United States and Japan, and how they impact consumer behavior.

Southeast and Aichi University have a long relationship that has been in place more than two decades to facilitate faculty, student and academic program exchanges. Heischmidt’s recent visit to Aichi University was a follow-up to his 1998 trip as a guest lecturer. In addition to teaching Aichi University students, Heischmidt conducted research related to consumer behavior in Japan.

Heischmidt said he returns to Southeast with “a broader understanding of an international culture” and Japan’s rich history. While there, Heischmidt said he visited Kyoto, the country’s former capital, and attended a festival celebrating the city’s 1000-year reign as the capital city. Tokyo now serves as the Japanese capital.

According to Heischmidt, about 20 students from Aichi University are currently studying at Southeast as part of the Intensive English Program.

The Intensive English Program provides international students with college preparation in English language, listening, speaking, reading and writing grammar. A few Aichi students participating in the Intensive English Program pursue undergraduate degrees at Southeast upon completion of the program.

According to Heischmidt, a professor from Aichi University will visit Southeast in February to serve as a visiting professor in Cape Girardeau.

Heischmidt welcomes the idea of returning to Aichi University in the future.

“It’s a lovely place to go,” he said. “They are incredibly cordial, friendly and helpful.”