Southeast Missouri State University Marketing Students Win in State Competition


by News Bureau on Tuesday, Feb. 21, 2012



LAKE OZARK, Mo. Feb. 21, 2012 — Southeast Missouri State University marketing club students Stephanie Holland of Ste. Genevieve, Mo., and Rebecca Talken of St. Charles, Mo., won high honors Feb. 16-17 in the 2012 Collegiate DECA State Career Development Conference and Competition at the Four Seasons Lodge in Lake Ozark, Mo.

Holland won second place in an Accounting Business Simulation and third place in a Retail Management Business Simulation Competition, competing in a field of outstanding entrants from across the state, as well as Kansas and Illinois. Also, Talken won third place in a Fashion Merchandising Business Simulation Competition, again, competing against outstanding competitors from Missouri, Kansas and Illinois. In all, the Lake Ozark competition featured approximately 250 competitors from Missouri, Kansas and Illinois colleges and universities.

In addition, several of the Southeast Collegiate DECA competitors were proficiency winners in their events for superior performance in their role plays and marketing exam. This year’s proficiency winners include: Talken, Fashion Merchandising Business Simulation, and International Marketing Case Simulation; Amy Hanebrink of Cape Girardeau, Marketing Management Case Simulation; Matt Moehlenkamp and Kyle Jacobsmeyer, both of Florissant, Mo., Sports and Entertainment Marketing; Mary O’Connell of St. Peters, Mo., Retail Management Business Simulation; Wenqian Wang of Beijing, China, Fashion Merchandising Business Simulation; Kaitlin Schoenbeck of Red Bud, Ill., International Marketing Case Simulation; Holland, Accounting Business Simulation, and Retail Management Business Simulation Competition; and Rachel Embree of Blue Springs, Mo., Marketing Management.

As part of its commitment to experiential learning, the Department of Management and Marketing in the Harrison College of Business has sponsored Collegiate DECA (formerly known as Delta Epsilon Chi, or DEX) for several years, and each year sends numerous participants to the state and international competitions. In the spring 2012 semester, membership has remained steady with just over 30 members, making the Southeast Collegiate DECA chapter among the largest in Missouri.

Collegiate DECA, with more than 14,000 members, serves its diverse international membership as a professional organization, providing leadership and career opportunities to develop and enhance the leaders of tomorrow. Collegiate DECA’s renowned Competitive Events Program uses interviews, tests, role-plays, online simulations, and written project reports to evaluate students’ marketing and management skills – specific skills identified by the business community as essential for success and taught through Collegiate DECA activities.