Southeast Public Relations Major Zane Riley Elected to PRSSA National Committee


by News Bureau on Wednesday, Mar. 28, 2012

CAPE GIRARDEAU, Mo., March 28, 2012 – Zane Riley of Blodgett, Mo., a public relations major at Southeast Missouri State University, was elected to the Public Relations Student Society of America (PRSSA) as the vice president of advocacy at the PRSSA 2012 National Assembly in Charlotte, N.C., this month.

Riley is currently president of Southeast’s PRSSA Chapter.

On the national level, he will provide a clear voice on issues important to the profession of public relations, public relations education and students in PRSSA through ethics and diversity.

“Ethics are at the forefront of public relations. If you aren’t making ethical decisions, you are not only reflecting poorly on your clients but on yourself and ultimately the profession as a whole,” Riley said.

Through his position on the National Committee, Riley hopes to educate members through the Public Relations Society of America (PRSA) Code of Ethics and ethical scenarios they may face in the profession.

After living in China and Taiwan for three months in 2011, Riley intends to use his cross-cultural experience to encourage members to diversify their chapters as best as they can.

“PRSSA recognizes the importance of different experiences, perspectives and voices. As the vice president of advocacy, I hope to guide chapters in broadening their definition of diversity to more than just gender and race,” Riley said.

The PRSSA, headquartered in New York, is the world’s pre-eminent, pre-professional public relations organization. Founded in 1968 by the PRSA, the organization has grown to more than 10,000 members with more than 300 chapters across the United States and one chapter in Argentina. PRSSA membership benefits include scholarships, awards and internship, job and professional development opportunities.

Riley is the second student from Missouri elected to the PRSSA National Committee since its founding in 1968, and the other student, Lara Golike, was also a Southeast student. She was named vice president of regional activities in 2003.

The faculty advisor to the PRSSA National Committee is Robert Pritchard, who came from the University of Oklahoma to spend time with Southeast public relations majors in February.