CAPE GIRARDEAU, Mo., July 14, 2015 – Geoffrey Gerling, a senior at Southeast Missouri State University, networked his way into an exciting grassroots marketing and promotions internship this summer with Rawlings Sporting Goods Company in his hometown of St. Louis, Missouri.
“I was referred for this internship by a former Southeast student and friend of mine who had previously worked with the Rawlings event coordinator who just so happened to be a former Southeast graduate as well,” said Gerling.
“Networking is an extremely important tool for when you enter the sales world,” he continued, saying he has learned the importance of being an outgoing individual. “You want to have the ability to talk to people and find out what they like and dislike so that you may be able to better help them. It also can’t hurt you to know a lot of people.”
As an events and promotions intern with Rawlings, Gerling traveled to Ft. Meyers, Florida, to work with Perfect Game USA, the industry leader in the showcasing and scouting of the nation’s top high school-age baseball talent. At the Florida tournaments, Gerling merchandised, promoted and sold Rawlings bats and gloves, focusing mainly on promoting the newly launched 2016 bat line.
“It is fun traveling to different places and introducing new products to customers,” said Gerling. “I’ve loved everything about this internship and the field it falls into. It has made me realize that I have indeed chosen the right industry.”
Gerling, a member of Sigma Phi Epsilon, is majoring in marketing and sales management and hopes to become a sales manager with a nationally known company after graduation. He said he has gained tremendous experience in the sales field this summer.
“This was the perfect internship for me,” he said. “It combined my love of sports with my major of marketing and sales. I also felt that Rawlings, being such a world-known brand, would be a great stepping stone for future employment and my future career.”
Gerling believes an internship is important because it “thrusts you out into the real world” and helps students grow their professional network.
“What I’ve learned from my classes at Southeast and this internship is to be prepared, be professional, be approachable and absolutely know what you’re selling and promoting,” he added.