Southeast Students Honored with More Than a Dozen ADDY Awards

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Several Southeast Missouri State University Students were recognized with local ADDY Awards during the annual 2021 American Advertising Awards (AAA) Virtual Show.

The American Advertising Federation’s Cape Girardeau chapter recognized entries by 14 Southeast marketing and mass media student groups, including four Gold, a Best of Show, five Silver and five Bronze awards.

The Southeast entries were among 23 print, digital and multimedia advertising projects created by students, and 116 projects created by area professionals between Jan. 1 and Dec. 31, 2020, that were considered in this year’s competition.

Michael Simmons, Southeast mass media advertising instructor, said he was proud of the students of SECreative, a student-run advertising agency of which Simmons is the faculty advisor.

“These young professionals operate a student run ad agency, assisting on and off campus organizations and small businesses — not for class credit or pay — but to develop their professionals skills,” Simmons said.

Department of Mass Media Chair Dr. Tamara Zellars Buck praised SECreative students for “choosing to take the skills they gain in the classroom out into the community.”

“It’s gratifying to see their hard work recognized, and even more so to know they are making an impact on local businesses,” Buck said.

Southeast marketing and graphic design students collaborated in an integrated marketing communications practicum course to create the Cypress Creek RV campaign, engaging in client meetings and final presentations via Zoom.

Sikeston, Missouri, business co-owner Jonathan McNeely, of Cypress Creek RV, offered important support to the collaborative student process by serving as a client and contributing toward AAA entry fees.

The ongoing collaboration between marketing and graphic design is “a special challenge which places students in a position where they come face to face with a process that is a reality in the workplace,” said Louise Bodenheimer, Southeast professor of art and design.

“I have been told by several internship hosts to ‘keep doing this’ as the process contributes to students’ overall vigor as future designers and marketing professionals, opening the door for other opportunities in development and growth,” Bodenheimer said. “To succeed in this project, students must communicate with each other, take on leadership roles and work together as a team. Experiential learning experiences are rewarding to students and enhance the contributions of all faculty from both departments who have mentored students to this stage in their education at Southeast.”

Southeast professor of marketing Dr. Sandy Sen credited Jakob Pallesen, director of Southeast’s Small Business Development Center, for supporting the faculty through “a steady supply of diverse, supportive and interesting clients.”

Student award winners are as follows:

Best of Show 

  • SECreative, for Rainbow Coalition Logo
    Allison Otto
    Miriam Gorecki
    Lucas Ruessler

Gold ADDY Awards

  • Mississippi Mutts B-Day Card – Illustration category
    Brianna Amschler
    Allison Otto
    Miriam Gorecki
    Hailey Meyr 
  • Rainbow Coalition LogoLogo Design category
    Hailey Meyr
    Allison Otto
    Miriam Gorecki
    Lucas Ruessler 
  • Cypress Creek Facebook Ads – Social Media Campaign category
    Nicholas Mulholland
    Joe Dysinger
    Mark Klyopov
    Brenna Hahn
    Olivia P. Hart
    Tyler R. Myers
    Brandon M. Stone
    Madison C. Wildhaber 
  • Cypress Creek Promo Apparel – Direct Marketing category
    Nicholas Mulholland
    Joe Dysinger
    Mark Klyopov
    Brenna Hahn
    Olivia P. Hart
    Tyler R. Myers
    Brandon M. Stone
    Madison C. Wildhaber

Silver ADDY Awards

  • Cypress Creek Map/Brochure – Printed Annual Report or Brochure category
    Nicholas Mulholland
    Joe Dysinger
    Mark Klyopov
    Brenna Hahn
    Olivia P. Hart
    Tyler R. Myers
    Brandon M. Stone
    Madison C. Wildhaber 
  • Cypress Creek Instaposts – Social Media Campaign category
    Nicholas Mulholland
    Joe Dysinger
    Mark Klyopov
    Brenna Hahn
    Olivia P. Hart
    Tyler R. Myers
    Brandon M. Stone
    Madison C. Wildhaber 
  • Cypress Creek Facebook Ad – Social Media, Single Execution category
    Olivia Petzoldt
    Sierra Rau
    Taylor R. Creamer
    Jacob F. Graves
    Talia S. Owens
    LaShala L. Saine
    Halley G. Ungerer 
  • Cypress Creek Billboard – Outdoor Board (Flat or 3D) category
    Sydney Poat
    Samantha Szevery
    Nicholas T. Demos
    Emily E. Hayes
    Madelyn H. Kueker
    Johnna E. McSparin 
  • Cypress Creek Signage – Outdoor and Transit Advertising, Site category
    Nicholas Mulholland
    Joe Dysinger
    Mark Klyopov
    Brenna Hahn
    Olivia P. Hart
    Tyler R. Myers
    Brandon M. Stone
    Madison C. Wildhaber

Bronze ADDY Awards

  • Cypress Creek Apparel – Direct Marketing category
    Sydnie Edwards
    Tariq Alshehri
    Kaitlin L. Christian
    Kelly E. Gant
    Lauren C. Schweiger
    Payton M. Triller 
  • Cypress Creek Mobile – Website (Desktop or Mobile) category
    Olivia Petzoldt
    Sierra Hau
    Taylor R. Creamer
    Jacob F. Graves
    Talia S. Owens
    LaShala L. Saine
    Halley G. Ungerer 
  • Cypress Creek Signage – Outdoor and Transit Advertising, Site category
    Olivia Petzoldt
    Sierra Hau
    Taylor R. Creamer
    Jacob F. Graves
    Talia S. Owens
    LaShala L. Saine
    Halley G. Ungerer 
  • Cypress Creek Facebook Ad – Social Media, Single Execution category
    Ashlyn Kinman
    Abby S. Buchheit
    Alana Fischer
    Kristen E. Hubecky
    Logan J. Politte
    Kathryn A. Steevens 
  • Cypress Creek Instapost – Social Media, Single Execution category
    Sydnie Edwards
    Tariq Alshehri
    Kaitlin L. Christian
    Kelly E. Gant
    Lauren C. Schweiger
    Payton M. Triller

Local gold ADDY winners are eligible to compete in the second level, the District 9 competition, of the three-tiered American Advertising Awards. District judging included entries submitted by other AAF clubs throughout Missouri, Iowa, Kansas and Nebraska. Winners at the district level will advance to the national American Advertising Awards, the advertising industry’s largest and most representative competition recognizing creative excellence.

For more information about the American Advertising Awards or the American Advertising Federation-Cape Girardeau, visit aafcape.com.

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