University Marketing along with students at Southeast Missouri State University brought home several local ADDY Awards Feb. 19 at the annual American Advertising Awards Show at the Drury Plaza Hotel in Cape Girardeau.
University Marketing won a Bronze and two Silver awards as the American Advertising Federation-Cape Girardeau recognized the best in local advertising creativity. The department won Silver ADDY awards for its SEMO Visit Pack in the “Sales Kit or Product Information Sheets” category and for its Financial Aid Award piece in the “Flat – Single Unit” category. The department also won a Bronze ADDY award for its SEMO Viewbook in the “Single Unit” category.
“These three awards are a testament to the immense talents of the creative team we have working to help students navigate the college admission process through our visit materials, publications and student financial aid information,” said Tonya Wells, director of University Marketing. “We’re excited their work was recognized and thrilled to see some of the students on our team also earn well deserved ADDY Awards.”
The Southeast entries were among 139 print, digital and multi-media advertising projects created by area advertising professionals between Jan. 1 and Dec. 31, 2019, that were considered in this year’s competition.
“We are very proud of the students,” said Michael Simmons, Southeast instructor of mass media. “The students start with real clients and do the design and production. It is completely and totally their work. They worked with real clients, in real events and scenarios, and got real, hands-on experiences.”
“We are so excited for our students,” said Louise Bodenheimer, Southeast professor and area head of graphic design and illustration. “This is a great collaborative class between graphic artists and marketing students, and it’s always wonderful to see them work together. They did very creative work with real clients, and their experiences here shape and prepare them for opportunities after graduation.”
“We would like to thank our clients, Gearheads Auto Repair and Lee Chiropractic Center, both of Jackson, Missouri, for their support of Southeast students and the cause of experiential learning,” Bodenheimer added.
Student award winners are as follows:
Gold ADDY and Best of Show
- Cacti Coffee Shop Concept – Consumer Campaign category
Racheal Davis of Cape Girardeau, Missouri
Gold ADDY Awards
- Flipped Bar and Eatery Concept – Consumer Campaign category
Kendra Benak of Traverse City, Michigan
- Materials for First Amendment Day – Special Event Materials category
Mikayla Kuhlmann of St. Louis, Missouri
Amy Grandidier of Mount Olive, Illinois
Nikki Peters of Cape Girardeau
Ally Bruemmer of St. Peters, Missouri
Silver ADDY Awards
- Free Floating Festival Poster – Poster, Single category
- Cactic Coffee Poster Campaign – Poster, Campaign category
- Wine Bottle Label Concept – Packaging category
- Mississippi Mutts’ Club Mutts Customer Loyalty Program – Point of Purchase category
Katy Spears of O’Fallon, Missouri
Hailey Meyr of Jackson
Bronze ADDY Awards
- Gear Heads Newspaper Ad – Newspaper Advertising, Single category
Kaity Davis of St. Louis
Ashlyn Kinman of Olive Branch, Mississippi
Sydney Poat of Jackson
Julia A. Helferstay of Arnold, Missouri
Shania McGregory of St. Louis
Emma D. Petty of Farmington, Missouri
Madison Smith of Farmington
- Gear Heads Poster Campaign – Poster, Campaign category
Alex Reamer of Fairview Heights, Illinois
Seth Fink of Chatham, Illinois
Cody Porzelt of Bloomfield, Missouri
Collin Salvo of Jackson
Jordan D. Fallert of Lake St. Louis, Missouri
Keegan L. Meyn of Oklahoma City, Oklahoma
Wes Smith of Jackson
Quatarrius Wilson of Mobile, Alabama
Kawan D. Yarbrough of St. Louis
- Gear Heads Van Wrap – Mass Transit category
Julia A. Helferstay
Emma D. Petty
- Cereal Killerz Diner Concept – Consumer Campaign category
Additionally, the Cape Girardeau Chapter of AAF also honored Donna Denson, advertising director at the Southeast Missourian and 1989 Southeast alumna, with its Silver Medal Award. The award recognizes men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility of social concern. Denson holds a Bachelor of Science in mass communications with a public relations option and minors in marketing and Spanish.
Local gold ADDY winners are eligible to compete in the second level, the District 9 competition, of the three-tiered American Advertising Awards. District judging will be conducted March 13 and include entries submitted by other AAF clubs throughout Missouri, Iowa, Kansas and Nebraska. Winners at the district level will advance to the national American Advertising Awards, the advertising industry’s largest and most representative competition recognizing creative excellence.
For more information about the American Advertising Awards or the American Advertising Federation-Cape Girardeau, visit aafcape.com.