University Marketing along with faculty and students at Southeast Missouri State University brought home several local ADDY Awards Feb. 23 at the annual 2017 American Advertising Federation (AAF) Awards Show.
University Marketing won two Bronze and a Silver award as the Tri-State Advertising & Marketing Professionals (AMP) recognized the best in local advertising creativity. The department won a Silver ADDY award for its Redhawks Brand Video and a Bronze ADDY award for the Southeast Recruitment Video, both of which competed in the “Branded Content & Entertainment – Non-Broadcast” category. The department also won a Bronze ADDY award for its River Campus Season Brochure in the “brochure” category.
“Our continued success at the American Advertising Awards speaks to immense creative talent of the University Marketing team,” said Tonya Wells, Southeast director of marketing. “Their work is always of the highest caliber, and it is wonderful to see their efforts recognized.”
The Southeast entries were among 132 print, digital, and multi-media advertising projects created between Jan. 1 and Dec. 31, 2017, that were considered in this year’s competition. Of those entries, Tri-State AMP presented Gold, Silver and Bronze ADDY Awards.
In addition, 10 Southeast marketing and art student entries were honored with four Gold, a Best of Show, two Silver and four Bronze awards.
“The collaboration between students across disciplines is a great opportunity to create unique and innovative proposals for real-world clients,” said Louise Bodenheimer, professor and area head of graphic design and illustration in Southeast’s Department of Art. “The students embrace this experience, and through the process acquire practical skills that attract internship opportunities and industry employers. The professional quality of their achievements is evident in this year’s awardees. Dr. Sandipan Sen and I are very proud of our winners and all the students who take part in this challenging process.”
“We would like to thank our clients Habitat for Humanity/ReStore of Cape Girardeau, Faithfully Fed of Cape Girardeau, G & R Imports of Jackson, Missouri, and Villainous Grounds of Perryville, Missouri, for supporting our students and providing them the opportunity to participate in professional industry competitions,” Bodenheimer added.
Support from Southeast faculty and staff is also vital to the program’s and students’ success. Thank you to Dr. Judy Wiles, interim dean of Southeast’s Harrison College of Business, Dr. Rhonda Weller-Stilson, associate dean of the College of Liberal Arts and director of the Earl and Margie Holland School of Visual and Performing Arts, Caroline Kahler, chair of Southeast’s Department of Art, and Jakob Pallesen, director of the Small Business & Technology Development Center (SBTDC) program at Southeast’s Economic and Business Engagement Center, she said.
Gold ADDY and Best of Show
- Faithfully Fed Videos – Campaign category
Gold ADDY Awards
- Deviant Diner-Fully Conscious—Consumer Campaign category
- Deviant Diner—Hannibal Haut – Consumer Campaign category
- Deviant Diner-Jungle Gem – Consumer Campaign
Silver ADDY Awards
- Villainous Grounds Menu – Point of Purchase Category
Ali Koenig, Kaelen L. Clay, Andrea E. Krumm, Peyton Mogley, Brett S. Strebel
- Villainous Grounds Logo Proposal – Logo Design Category
Michelle Stevens, Betty S. Asaro, Christina M. Bartels, Haley M. Freschi, Rachel M. Gallo
Bronze ADDY Awards
- Deviant Diner-School Spirits – Consumer Campaign category
- Faithfully Fed Social Media – Campaign category
Sammi Allen, James C. Barrett, Darin E. Binger, Lawrence R. Clark, Kaelen L. Clay, Samuel Compton, Lauren L. Haynes, Seth E. Koch and Simon M. Krogsgaard
- Villainous Grounds Open Mic – Single category
Ali Koenig, Kaelen L. Clay, Andrea E. Krumm, Peyton Mogley and Brett S. Strebel
- ReStore Moving Poster – Single category
Jacob Heeb, Selin Gazeteci, Lauren L.Haynes, David E. Heppe, Katelyn N. Lampe, Kayla M. Lilly and Kayla Marie T. Martin
Three professional “Best of Show” recognitions were also awarded. In the digital division, a Best of Show ADDY was awarded to White Arc Media for “Mountain View Pediatric Dentistry.” Credit on this project goes to Bradley Phillips, who also serves as associate professor of polytechnic studies at Southeast Missouri State. In the print division, a Best of Show ADDY went to Red Letter Communications for “Castor River Farms Rice Packaging.” In the online/interactive division, the Best of Show went to Red Letter Communications for “STIHL Lightning Battery Microsite.” The student Best of Show was awarded to Branson Cusack for “Faithfully Fed Videos.”
Also recognized during the evening was Chuck Voss, creative service director for KFVS12. Voss was honored with the American Advertising Federation’s Silver Medal Award, which recognizes men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.
Local gold AAA winners are eligible to compete in the second level of the three-tiered American Advertising Awards Competition, the District 9 competition. The district judging will be conducted in March and includes entries submitted by other AAF clubs throughout Missouri, Iowa, Kansas and Nebraska. District 9 winners will be eligible for the ultimate competition, the national ADDY, presented in June every year by AAF. As a three-tiered national competition with 40,000 entrants overall, the national ADDY Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide.
For more information about the American Advertising Awards or Tri-State AMP, please visit www.tristateamp.com.
Tri-State Advertising & Marketing Professionals is a non-profit organization made up of communications professionals in the Cape Girardeau, Mo.; Paducah, Ky.; and Harrisburg, Ill., areas. The organization seeks to provide and promote a better understanding of the functions and value of advertising; apply the skills, creativity and energy of the advertising industry in solving social problems; advance the standards of advertising through voluntary self-regulation; and promote good fellowship and free exchange of ideas. Tri-State AMP is affiliated with the American Advertising Federation and the Ninth District, AAF.